Sunday 30 September 2012



Are you adventurous enough to explore a city armed with nothing but a unique app on your smart phone? Bollywood actress Esha Gupta did just that when she came to Delhi recently to launch the new Nokia City Lens app in the Nokia Lumia 900 phone.

The actress explored the city through the app that throws up information on options in dining, shopping and much more, by simply holding up the smartphone. So, what was it that Esha looked for when she first laid her hands on this phone? "Ab Delhi mein hoon toh it has to be food. That is the first thing I looked for when I got this phone, and you know what, I've located one Jai Mata Di Chaat Bhandar, where I'll be heading soon," said Esha, adding, "Delhi is such a huge city, every corner has a shopping place, eating joint, so this app comes in handy when you have less time but more to explore."

She recalled the time when she got a phone. "When I started driving, that was the time my parents made me keep a phone, but now it's a necessity. I can't imagine my life without a phone - especially a phone like Nokia Lumia."

Since Esha takes pride in being a Delhi girl, we asked her how her Delhi connect is helping her survive in the big bad world of Bollywood? "Dilli ki billi aise hi nahi bolte log, Dilli ki ladkiyon ko. A lot of it has got to do with the fact that this city is so unsafe for women. The city teaches you to be smart," Esha shared.
The actress also launched the unique Nokia initiative - the Nokia City Lens Point. Discover. Do (PDD) campaign. The campaign, launched online on September 25, will culminate with the City Lens Night Offs across three different metros on October 2. To participate, log on www.nokiacitylenspdd.com and answer multiple-choice, situational questions over 10 days. One winner will be selected from each city to party for one whole night in any one city she/he chooses.

"The essence of this activity is spontaneity. These three winners will later be asked to live it up one night spontaneously via City Lens and I look forward to joining the adventure with one of them," said Esha, who will be a part of the jury deciding the winners.

No comments:

Post a Comment